Social Media: A Clear Path to Digital Marketing Success
Most of us consider social media a waste of time or just an obsession that grips every teenager. But a business mind knows how to grab an opportunity when it presents itself.
If you’re a business that has yet to make its social account, held back by whatever inhibitions, this article is specially designed to make you see exactly how much of a playing field social media is.
To see why you should create a social media account for your business, first ask yourself--
What is Marketing?
Isn't marketing just employing creative and innovative means to make the consumers aware of your product and thus to sell it? This skill has been around ever since money came into the picture, probably even before that. The most basic form of marketing we can remember is the one carried out by vendors in a bazaar. Yelling in musical and creative words, all the pros of their product.
If we think in terms of this, the marketing that employs the use of advertisements on television, radio and hoardings has evolved from the hawker marketing itself. And the marketing that employs social media is the next step. A somewhat inevitable step, too.
Why? Let’s find out.
The Boon of Social Media Marketing
Of all Digital Marketing Strategies, the one that employs social media is the strongest and most effective.
Hawkers hawk where the crowd is thickest.
• In this day and age, most of the consumer population resides on social media. Buying a property in this region will expose you to various potential buyers. Most social media platforms have already made this smoother by providing the option of adding links to blogs and sites, which gives you higher chances of lead generation and conversion.
• As an active member of social media, your visibility increases tenfold. With the right strategies, you could make your company name known to all users. Social media also gives you the chance to interact directly with your customers. You can get feedback and suggestions to help you improve your service and the consumer experience.
• The world is far more open about political and social matters than ever before, thanks to globalization and social media. On social media, your company has a voice of its own; good use of it can be made by expressing the ideology and stance of your company about various trending or serious matters.
Social media as a form of expansion
• Social media marketing is drastically cheaper than the now traditional methods of marketing like television and print media ads.
• An active social media member with good quality content and even a moderate following means you get a good search engine ranking as well. Linking your blogs and products to your content or account means you also channel your traffic.
• Being on social media also means connecting and collaborating with influencers and companies with similar interests to help each other when opportunities arise. Joint projects are all the rage now and are received well.
Conclusion
Social media may appear simply as a networking platform, but it runs entirely because of the revenue generated through paid advertisements. It is indeed through businesses and their willingness to pay for the large number of users on these platforms that make up their core existence.
So, when you hesitate to open a stall in this bazaar, read this article to know all that you're missing out on. Happy business!